Established in 2011 in Samegrelo, Gemuani is recognized as an innovator in agricultural production and processing, earning a reputation for quality oriented, nutritionally rich, and highly prized agricultural products. With its mission to produce healthful foods and preserve the environment, the company maintains the highest, internationally recognized, standards for food safety.
Gemuani produces variety of products, but their main direction is freeze dried fruit crisps. When theyapproached us their product packaging had a very classic look which is unusual in their segment.
Our main mission was to relive company’s look and feel and to make them stand out in shops and markets as well on online platforms. Methodology was formed according to market needs. We decided to create vibrant and colorful illustrations where the main characters became so called fruit goddesses emphasising significance of fruitfulness plus Illustrations depicting fruits in playful way. Before illustrations we created wordmark/logo which blended harmoniously with the whole visual system.
Rebranding of “Gemuani” helped company to expand their sales worldwide and opened doors for new opportunities. Their visual identity was noted by various respecteful
branding/design organisations.
Team
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Designer/Motion Graphics - GIORGI JANANASHVILI
Illustrator/Art Director MariLee
Illustrator/Art Director - Giorgi Kalmakhelidze
Creator/Art Director - Buba Radiani
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Client - Gemuani
Year - 2022
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Want to work with us?
buba@kollektiv.ge
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